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Ravi Tea Private LLC is a tea brand company which operates in 4 states of the United States (California, Texas, New Mexico, Florida) produces and sells tea packets of different flavours. It has tried different marketing strategies via different channels at different points of time but isn’t able to judge which strategies and channels have yielded the best outcomes. Some challenges faced by the company.
There can be multiple KPI’s which a company can analyse using these dashboards and can optimize maximum ROI , conversions and keeping the lowest ad spend.